Launching a global EV leader into the UK market.
C-suite profiling | Event support | Content development | media relations
103m
Reach for UK launch activity
86
Pieces of earned media
67
Media test drives
Brief
As one of China’s largest automotive manufacturers, Changan set its sights on the UK as part of its European expansion. With the launch of its electric vehicle range – starting with the Deepal S07 – the brand needed to establish credibility, visibility and trust in a highly competitive and rapidly evolving EV market. We were appointed to lead communications and brand positioning, helping to introduce Changan as a serious global contender – not just another new entrant.
Idea
Woosah positioned Changan as a credible and future-focused automotive brand by building a strong narrative around its global expertise, innovation, and long-term commitment to the UK. This was brought to life through a targeted media strategy and executive profiling that placed the brand at the centre of conversations about the future of mobility.
We secured interviews for Changan’s UK MD within titles such as the FT, The Times, Independent and Bloomberg, building initial brand awareness and strong pre-launch momentum. An exclusive event took place in Birmingham – home to Changan’s R&D Centre – with media and influencers getting behind the wheel of the Deepal S07 for a day-long driving programme before an evening reception.
Impact
Changan launched into the UK with immediate visibility and a clear, confident market position. Strong media coverage and thought leadership helped establish credibility quickly, laying the foundation for long-term growth in the UK EV market. Over two days, more than 60 test drives had taken place, with a further 25 registrations – demonstrating high interest in Changan and its first vehicle. Media reach was extensive across national, trade and consumer titles.
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