Unknown brand. Sixty-seven drives later, commercial credibility and orders for the UK’s newest EV model.
C-suite profiling | event support | content development | PR
103m
Audience reach
86+
Pieces of earned media
67
Media test drives
The brief
Changan is one of China’s largest car manufacturers. But in the UK, nobody had heard of the brand. Through the launch of its first model, the DEEPAL S07, we needed to launch it into a crowded, sceptical EV market, build credibility fast, and convert this into real sales interest – all at once.
The work
Pre-launch profiling featured Changan’s UK MD in The Financial Times, The Times, The Independent and Bloomberg, before a single engine was started. The UK debut followed in Birmingham – home to Changan’s own R&D Centre – with 67 media and influencer drives across a single day.
The impact
86 pieces of coverage and a 103m reach. But the headline is simpler: a brand the UK had never heard of earned 67 editorial endorsements on day one, generating footfall, and orders, at Changan’s 40 dealerships across the country.
Want to turn attention into commercial advantage?
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