No such thing as bad publicity? There is; it’s anything that doesn’t deliver a commercial impact. By Phil Borge-Slavnich You’d think there weren’t many people who still buy into the old adage that ‘there’s no such thing as bad publicity’. Yet I’ve been asked countless…
The fallow effect: what Glastonbury’s year off tells us about attention. By Susie Dullard Travelling back from Pride on Saturday, I was privy to a lovely gaggle of youngsters on the train talking about Glastonbury (or the absence of it). One was bemoaning there being…
Changan UK appoints Woosah to drive brand attention ahead of DEEPAL S07 launch Strategic communications consultancy, Woosah, has been appointed by Changan UK to support the brand’s UK market launch, beginning with the arrival of its all-electric Deepal S07 SUV. Changan, one of China’s largest…
Why media coverage matters more than ever. By Susie Dullard When I first started in PR, many moons ago, the most exciting moment of each day was when the papers and post arrived, bringing the days media to our desks ready, for the coverage hunt.…
Air Aware Labs appoints Woosah to build brand profile in the UK Strategic communications consultancy to drive engagement with Air Aware Labs’ personalised air quality monitoring solutions [London, 16 July 2025] – Strategic communications consultancy, Woosah, has been appointed by Air Aware Labs to lead…
There is no spoon: how do you bring an unproven concept to life (and get buy-in for it)? By Susie Dullard Anyone who knows me knows that The Matrix is among one of my favourite movies. One of its most iconic lines, packed with philosophical…