No such thing as bad publicity? There is; it’s anything that doesn’t deliver a commercial impact. By Phil Borge-Slavnich You’d think there weren’t many people who still buy into the old adage that ‘there’s no such thing as bad publicity’.…
Category News and Views
The fallow effect: what Glastonbury’s year off tells us about attention. By Susie Dullard Travelling back from Pride on Saturday, I was privy to a lovely gaggle of youngsters on the train talking about Glastonbury (or the absence of it).…
Why media coverage matters more than ever. By Susie Dullard When I first started in PR, many moons ago, the most exciting moment of each day was when the papers and post arrived, bringing the days media to our desks…