Supercharging reputation through a bold B2B campaign.
Creative campaign | Video production | Content | PR | Research
235
Backlinks to campaign page
240+
Pieces of earned media
x3
Award shortlists
The brief
Equity Energies entered a crowded commercial energy and Net Zero market as a new challenger brand. The brief was to develop a bold, creative B2B campaign that would build brand awareness, establish authority, and bring its mission to life in a way that felt human, accessible and motivating – repositioning Net Zero from a complex obligation into an achievable, collective opportunity.
The work
We created Carbon Admissions – a provocative but positive campaign built around the sharp insight that organisations weren’t failing to act on Net Zero because they didn’t care, but because they felt paralysed by uncertainty, fear of scrutiny and the pressure to have all the answers. We flipped the narrative. The campaign encouraged organisations to admit what they didn’t know about their Net Zero journey, with a clear message: that progress matters more than perfection. Brought to life through a research-led impact report, real-world storytelling with industry voices and endorsement from respected sector figures to build credibility and momentum.
The impact
Carbon Admissions cut through a complex and crowded sustainability landscape with a fresh, human perspective. It sparked genuine industry conversation, positioned Equity Energies as a challenger with both authority and empathy, and established Carbon Admissions as an ongoing flagship platform for the brand. Commercial impact, through renewed customer engagement and increased interaction with prospect audiences followed.
Want to turn attention into commercial advantage?
We’d love to hear from you.