What is a Woosah?
You might be wondering, what on earth is a Woosah?
Well, let us take you on a little journey. It all started as a bit of a joke. We never actually planned to start an agency together, but we could dream! Woosah was the imaginary agency’s imaginary name, of which we had no intention of launching. But, as the Universe would have it, life threw us an opportunity, and suddenly, this inside joke became a reality.
Of course, the easy part was coming up with the name. We already had Woosah in our back pocket. But once the joke became unnervingly real, the next step was figuring out what on earth it meant in the context of what we would be offering clients.
Luckily, we love nothing more than retrofitting intelligent meaning into things. We’re only human.
So, what is Woosah?
The origins: Bad Boys II
The name itself comes from the cinematic masterpiece that is Bad Boys II (yes, we are serious). If you’ve seen the movie, you’ll remember the “woosah” moment—a mantra for finding calm amidst the chaos.
So, that’s where the word came from, but we’ve since made it our own. Woosah is about finding the magic, the Zen, the balance, the simplicity in a world that loves to overcomplicate everything. In a nutshell, it’s the space between all the noise; a space where clarity lives. Turns out, that’s pretty much what we want from life, as well as our work.
Turning a joke into a business
Woosah, while born from a gag, quickly morphed into something real. We’re both at that stage in our lives and careers where we’ve seen and done enough to know that a lot of the stress, jargon, and complicated nonsense in the world of communications is just that—nonsense. Our aim is to strip it all away and focus on what really matters. Whether that’s helping brands and businesses clarify their message to cut through to the audiences that matter, or simply navigating daily life, woosah is our mantra for keeping it simple and light-hearted.
The philosophy of simplicity
In an industry where overcomplication is practically a sport, we’re dedicated to doing the opposite. Don’t get us wrong, we love creativity, we love strategy, but we also love not drowning in unnecessary jargon, and not trying to make things sound more complicated than they are. Woosah is about cutting through all of that, to find the things that actually get us out of bed in the morning—the special mix of creativity, curiosity, and yes, fun.
Woosah for life
For us, Woosah has become more than just a business or a quirky name—it’s a philosophy. It’s about finding balance, stripping away unnecessary stress, and doing meaningful work that still leaves room for a good laugh.
At the end of the day, Woosah is about not getting bogged down by the nonsense, about staying true to what we love, and about having fun while doing it. So, in case you were wondering, that’s what Woosah is—a little bit of magic, a touch of calm, and a whole lot of not taking life too seriously.
And that’s the key—fun. One of the main principles we agreed on when starting Woosah was that if we weren’t laughing, it wasn’t worth doing. Sure, we take our work seriously (results are important, after all), but we don’t take ourselves too seriously. Laughter is our barometer of success. If we’ve laughed today, we’re on the right track.