The fallow effect: what Glastonbury’s year off tells us about attention. Travelling back from Pride on Saturday, I was privy to a lovely gaggle of youngsters on the train talking about Glastonbury (or the absence of it). One was bemoaning…
Category Finding the Woosah
Why media coverage matters more than ever When I first started in PR, many moons ago, the most exciting moment of each day was when the papers and post arrived, bringing the days media to our desks ready, for the…
There is no spoon: how do you bring an unproven concept to life (and get buy-in for it)? Anyone who knows me knows that The Matrix is among one of my favourite movies. One of its most iconic lines, packed…