Why media coverage matters more than ever When I first started in PR, many moons ago, the most exciting moment of each day was when the papers and post arrived, bringing the days media to our desks ready, for the…
Category Finding the Woosah
There is no spoon: how do you bring an unproven concept to life (and get buy-in for it)? Anyone who knows me knows that The Matrix is among one of my favourite movies. One of its most iconic lines, packed…
Let’s get real: authenticity matters in attracting the right investors Oscar Wilde famously said, “Be yourself; everyone else is already taken.” It’s a well-known line used to encourage individuality and self-acceptance. In fact, we’re encouraged to ‘be ourselves’ in lots…