Turning test drives into purchase consideration for the new DEEPAL S05 EV
C-suite profiling | Event support | Content development | PR
310m
Reach for UK launch activity
105+
Pieces of earned media
40+
Media and influencer test drives
The brief
Changan’s DEEPAL S07 had already launched. Now came the harder bit: making its next model, the DEEPAL S05, stand out with UK media and consumers in an EV market that’s crowded, sceptical, and moving fast. The brief was to build on the brand’s debut momentum – not repeat it. We needed coverage that went beyond ‘new EV launches in UK’ and test drives that would convert interest into genuine purchase consideration.
The work
Set within The Lakes by Yoo, the UK Changan team created the “House of Changan” – a fully immersive experience where media and influencers lived with the brand: 40+ test drives across scenic routes, a dynamic driving session at Cotswolds Airport, C-suite presentations on UK ambitions and hospitality that matched the car’s premium positioning.
The impact
We knew every test drive and review would support the sales pipeline – and we completed 40+ of them with the right people. 105 pieces of coverage followed, reaching 310 million. Footfall to UK dealers increased dramatically in the days and weeks after the launch, leading directly to new sales of the S05 and S07 models.
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