Turned recognition into reputation for Changan UK.
Corporate communications | PR | Content development
60
Dealer sites by year end
BNP Paribas
Finance partner announced
Kuehne+Nagel
Parts and logistics partner secured
The brief
In a crowded EV market, Changan, as a new entrant – needed to show, not just tell – that it was committed to the UK for the long-haul, to gain trust and belief from audiences. We were tasked with communicating the infrastructure being built behind the brand; the partners, the network and the logistics backbone that signal a serious, long-term player. Not another flash-in-the-pan entrant, but a brand establishing itself for the long-term.
The work
We told a consistent credibility story. BNP Paribas on finance meant customers could flexibly own a vehicle. Kuehne+Nagel as a logistics partner signalled confidence in parts and servicing, removing any hesitation in purchase consideration. An ever-expanding network of dealers in the UK demonstrated the kind of ecosystem that serious manufacturers build – making it easy and accessible for consumers to experience a DEEPAL.
The impact
Fleet buyers, dealer partners and consumers all ask the same question of a new brand; will they still be here in three years? Communicating Changan’s infrastructure story gave those questions a concrete answer; proof over promise, and a commercial partner worth doing business with.
Want to turn attention into commercial advantage?
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