Grew category awareness and subscriptions to support funding.
Founder profiling | Content development | Media relations
The brief
Air Aware Labs had built an AI platform that tells you, in real-time, how the air around you is affecting your health. The problem: nobody thought of air quality as a personal health issue yet. The goal was to change that, whilst building investor and stakeholder credibility ahead of a planned funding round.
The work
Two parallel workstreams; first, to make the problem impossible to ignore – using Air Aware Labs’ proprietary data to generate timely stories around air pollution, health and behaviour change that business, health and climate media wanted to run. Second, to make the founding team impossible to overlook; positioning them as authoritative voices in the climate health space across tech and start-up business media. Coverage landed in UKTN, Start Your Business Magazine, London TV, Sustain Health and Envirotech.
The impact
Investor and stakeholder visibility delivered ahead of a planned funding round and the foundation of a public profile for the founders in the climate and health space – with the media interest to back it up.
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