Building attention for a new category in environmental health with Air Aware Labs
Founder profiling | Content development | Media relations
Brief
Air Aware Labs, a London-based start-up using AI and real-time environmental data to deliver personalised air quality insights, wanted to build visibility and credibility ahead of its next funding round. The challenge was to elevate both the issue and impact of air pollution as one of the most significant threats to public health, and to demonstrate the expertise and solution-orientated approach of the business to support adoption of AirTrack – its proprietary platform – in a competitive climate tech and health innovation landscape.
Idea
Woosah developed a media relations programme focused on high-impact business and leadership profiling. This combined proactive storytelling with creative news generation, using Air Aware Labs’ proprietary data to create timely, relevant narratives around air pollution, health and behaviour change. Alongside this, Woosah positioned the founding team as authoritative voices in the climate and health space, securing opportunities across business and startup media.
Impact
The activity delivered strong visibility in titles such as UKTN, Start Your Business Magazine, London TV, Sustain Health and Envirotech. This elevated Air Aware Labs’ profile among investors and stakeholders, strengthened leadership credibility and supported momentum ahead of its next stage of growth and fundraising.
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