Let’s get real: authenticity matters in attracting the right investors. By Susie Dullard Oscar Wilde famously said, “Be yourself; everyone else is already taken.” It’s a well-known line used to encourage individuality and self-acceptance. In fact, we’re encouraged to ‘be ourselves’ in lots of life’s…
Mother Nature knows best — but what if you don’t speak her language? By Phil Borge-Slavnich Years of dabbling, a blank-canvas garden, and a bit too much pandemic-era time on my hands turned me into an enthusiastic, if very amateur, gardener. I’m still learning, mostly…
PR Week Purpose Awards 2025 – Best Public Awareness Cause Campaign nomination. We’ve always said we’re not in this for the trophies. But we’re also only human, and sometimes it’s nice to know the work is making an impact. We’re chuffed to bits to be…
From disruption to distinction: turning a disruptive concept into a brand to believe in. By Susie Dullard When Halo Top entered the UK market, it did something bold. It asked people to rethink one of life’s greatest indulgences, ice cream, not as a guilty pleasure,…
Making mindfulness matter: The role of context in wellbeing innovation. By Phil Borge-Slavnich Back in the early years of my career I used to get pretty stressed out about work. Life in a comms agency is always a juggling act, and as much as I…
How can sustainability brands endure market instability? By Phil Borge-Slavnich While the UK government remains firm in its belief that the transition is ‘unstoppable,’ the return of Trump in the US has thrown climate policy into flux. For brands and businesses operating in sustainability this…