PRWeek Purpose Awards 2025 | shortlisting

We’ve always said we’re not in this for the trophies. But we’re also only human, and sometimes it’s nice to know the work is making an impact. 

We’re chuffed to bits to be shortlisted for the PRWeek Purpose Awards 2025, in the Best Public Awareness Cause Campaign category our Carbon Admissions campaign with Equity Energies. 

It’s recognition that means a lot, not just because it’s from one of the most respected awards in the industry, but because it reflects what we’re most passionate about: communications that do something. That move something. And that help create progress where it’s needed most. 

This particular project was one of those pieces of work that reminded us why we do this. It tackled a subject full of complexity, emotion, and urgency, and we were trusted to help tell that story with care, clarity and conviction. That trust means everything. 

Whether we bring home a shiny object or not, it is a cliché, but we already feel like we’ve won, because we’re doing what we set out to do. Making meaningful work that matters. 

And we’ll keep doing it. Purposefully.