Changan UK appoints Woosah for UK launch

Changan UK appoints Woosah for UK launch

Strategic communications consultancy, Woosah, has been appointed by Changan UK to support the brand’s UK market launch, beginning with the arrival of its all-electric Deepal S07 SUV.

Changan, one of China’s largest and most established automotive manufacturers, is entering the UK with the Deepal S07 – a new electric SUV that combines advanced technology, European styling and engineering, and an accessible price point, to deliver a joyful driving experience.

The partnership will focus on proactive and reactive media engagement, profiling building and thought leadership, and audience-inspired creative campaigns for the Deepal S07 and future model launches. The consultancy will work closely with Changan UK’s leadership to build visibility and credibility in the highly competitive UK automotive market, ensuring the brand is not only seen, but believed.

Susie Dullard, co-founder and director, Woosah, said:
“We’re in the age of attention, and in a market as competitive and fast-moving as automotive, attention isn’t just something you grab, it’s something you earn. Changan’s arrival in the UK with the Deepal S07 is about innovation, accessibility and enjoyment. We’re excited to help tell that story in a way that builds trust, earns attention, and drives lasting impact for the brand as it establishes itself with UK drivers.”

Melanie King, Head of PR, Changan UK, said:
“Our UK launch marks a pivotal moment for Changan, and the Deepal S07 is just the beginning. The team at Woosah has demonstrated the ability to move fast, cut through with media, and translate our brand and product messages into meaningful stories that connect with people. Their strategic yet creative approach will be invaluable as we build our profile, launch new models, and establish Changan as a brand that delivers quality, innovation and value for UK customers.”