Susie

Susie

Making Mindfulness Matter

Making mindfulness matter

Making mindfulness matter: The role of context in wellbeing innovation Back in the early years of my career I used to get pretty stressed out about work. Life in a comms agency is always a juggling act, and as much…

Sustainability brands: enduring instability

How can sustainability brands endure market instability? While the UK government remains firm in its belief that the transition is ‘unstoppable,’ the return of Trump in the US has thrown climate policy into flux. For brands and businesses operating in…

The Woosah Two

Why does experience matter?

Why does experience matter? Between us, Susie and I have over 45 years of industry experience – a fact that sits at the very core of our brand promise: to help clients find their Woosah in a way that’s both…

Jaguar rebrand: the art of passing judgement.

This article was first published in PR Week. Jaguar rebrand: the art of passing judgement It’s all been a bit embarrassing. Jaguar unveils the first stage of what promises to be a fundamental, more-than-just-a-new-logo rebrand, and almost everyone who claims…

Woosah partners with Origin Tattoo

Woosah partners with Origin Tattoo London to celebrate self-expression storytelling Tattoos have always been about storytelling. Whether it’s a quiet nod to a personal milestone, a bold symbol of self-expression, or simply a stunning piece of body art, tattoos are…